Privacy Policy (Loyal)

Last Updated: April, 15th, 2026

1. Overview

Loyal (“we,” “our,” or “us”) provides a platform that helps restaurants communicate with their customers via SMS to deliver offers, updates, and promotions.

This Privacy Policy explains how we collect, use, and protect your information when you interact with Loyal-powered experiences.

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2. Information We Collect

We may collect the following information:

• Phone Number (required for SMS communication)
• Name (optional)
• Interaction Data, including:
  • Offer redemptions
  • Visit activity
  • Message engagement

We do not collect sensitive personal data such as financial information, social security numbers, or health data.

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3. How We Use Your Information

We use your information to:

• Send SMS messages related to offers, promotions, and updates
• Track offer redemptions and visit activity
• Improve customer experience and restaurant services
• Provide support and respond to inquiries

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4. SMS Communications

By providing your phone number, you consent to receive SMS messages from Loyal and participating restaurants.

• Message frequency may vary
• Message and data rates may apply
• You can opt out at any time by replying STOP
• You can request help by replying HELP

We use Twilio to deliver SMS messages.

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5. Data Sharing

We do not sell your personal information.

We may share your data with:

• Restaurants using the Loyal platform (for customer engagement)
• Service providers (such as Twilio) solely to deliver our services

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6. Data Security

We implement reasonable safeguards to protect your information from unauthorized access, disclosure, or misuse.

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7. Data Retention

We retain your information only as long as necessary to:

• Provide services
• Comply with legal obligations
• Resolve disputes

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8. Your Rights

You may:

• Opt out of SMS at any time by replying STOP
• Request access or deletion of your data by contacting us

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9. Third-Party Services

Our platform relies on third-party providers (such as Twilio) to deliver messaging services. These providers may process your data solely for service delivery.

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10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

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11. Contact Us

If you have questions about this Privacy Policy, contact us at here